Under Armour is an American sportswear and performance apparel company founded in 1996 by Kevin Plank, a former American football player at the University of Maryland. Originally established in Washington, D.C., United States, the company was created to develop innovative athletic clothing that could keep athletes cool, dry, and comfortable during physical activities. Plank developed the brand’s first moisture-wicking compression shirt after experiencing the limitations of traditional cotton sportswear while playing football. In 1998, Under Armour relocated its headquarters to Baltimore, Maryland, where the company continues to be based. Operating in the global sportswear, athletic apparel, footwear, and sporting goods industries, Under Armour has grown into one of the world’s recognized performance-focused sports brands.
Under Armour specializes in designing, manufacturing, and marketing high-performance sportswear, athletic footwear, and accessories for men, women, and children. Its product portfolio includes compression shirts, training apparel, running shoes, basketball footwear, sports bras, jackets, and other equipment designed for various athletic activities, including running, football, basketball, golf, and fitness training. The brand is also known for its innovative fabric technologies, such as HeatGear, ColdGear, and UA Storm, which are developed to improve comfort, temperature regulation, and performance in different environments. Led by founder and President and CEO Kevin Plank, Under Armour continues to strengthen its international presence through product innovation, athlete partnerships, and performance-driven sportswear, establishing itself as a major competitor in the global athletic clothing and sports equipment market.
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